20 Best Colognes for Men in 2023

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Scent is visceral, evocative. It’s a subtle percept that shapes the blurry edges of social interaction and personal affect. The choice of signature scent can define yourself in the minds of others, and for us men can be among the most impactful means by which we control our presentation. While many men use deodorant as their standalone personal scent, cologne can give that extra flair for the right occasion, leaving people wondering, “What smells so good?” That said, with the massive assemblage of colognes for men on the market, choosing the right fragrance can feel like an iron cage of ceaseless options, and even knowing where to start can feel insurmountable.

That’s why we’ve researched, gotten hands-on with and selected some of the best scents for every man, and every situation. Whether you want to create an air of mystique with a brooding, aquatic scent or subtly cloak yourself in a soothing attar, we’ve rounded up a wide variety of some of the best colognes to walk you through your personal fragrance journey.

Our top picks:

Whether you’re looking for your own new signature fragrance or shopping for a gift he’ll love, scroll on to find your perfect cologne.

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1

Best Overall Cologne for Men

Issey Miyake

L’Eau d’Issey Eau & Cèdre Eau de Toilette Intense Spray

2

Best Value Cologne for Men

CREMO

Spice and Black Vanilla

3

Best Cologne for a Night on the Town

Le Labo

Santal 33 Eau de Parfum

4

Best Leather Cologne for Men

AMOUAGE

Opus VII Reckless Leather Eau de Parfum

5

Best Earthy Cologne for Men

HERMÈS

Terre d’Hermès Pure Perfume

6

Best Bold Cologne for Men

Abercrombie & Fitch

Fierce Cologne

7

Best Custom Cologne for Men

Olfactory NYC

Custom Scent

8

Best Sophisticated Cologne for Men

KILIAN

Angels’ Share Eau De Parfum

9

Best Fresh Cologne for Men

Glossier

You

10

Best Classic Cologne for Men

Dior

Sauvage Eau de Toilette

11

Best Fall Cologne for Men

Maison Margiela

REPLICA By the Fireplace

12

Best Nighttime Cologne for Men

CLEAN RESERVE

Rain

13

Best Warm Cologne for Men

Gucci

Guilty Pour Homme

14

Best Luxury Cologne for Men

CHANEL

BLEU DE CHANEL Eau de Toilette

15

Best Fruity Cologne for Men

Calvin Klein

ck one

16

Best Light Cologne for Men

CLEAN RESERVE

Skin

17

Best Summer Cologne for Men

Armani

Acqua di Gio Eau de Toilette Pour Homme

18

Best Sweet Cologne for Men

TOM FORD

Tobacco Vanille

19

Best Spicy Cologne for Men

Azzaro

The Most Wanted Parfum

20

Best Winter Cologne for Men

Versace

Eros Eau de Toilette

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