20 Best Colognes for Men in 2023
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Scent is visceral, evocative. It’s a subtle percept that shapes the blurry edges of social interaction and personal affect. The choice of signature scent can define yourself in the minds of others, and for us men can be among the most impactful means by which we control our presentation. While many men use deodorant as their standalone personal scent, cologne can give that extra flair for the right occasion, leaving people wondering, “What smells so good?” That said, with the massive assemblage of colognes for men on the market, choosing the right fragrance can feel like an iron cage of ceaseless options, and even knowing where to start can feel insurmountable.
That’s why we’ve researched, gotten hands-on with and selected some of the best scents for every man, and every situation. Whether you want to create an air of mystique with a brooding, aquatic scent or subtly cloak yourself in a soothing attar, we’ve rounded up a wide variety of some of the best colognes to walk you through your personal fragrance journey.
Our top picks:
Whether you’re looking for your own new signature fragrance or shopping for a gift he’ll love, scroll on to find your perfect cologne.
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