Best perfume for women, as chosen by GH beauty experts and editors

Best perfume for women, as chosen by GH beauty experts and editors

best perfume for women

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Fragrance is so powerful and so personal, finding a perfume you love can help capture your feelings, inspire you, lift your mood, or simply make you feel your very best. But with so many options out there it can be overwhelming and we often fall back to the ones we know and feel comfortable with.

If you’re looking to find the scent that truly makes your heart sing, or just want to add something new and exciting to your collection, we’ve asked the Good Housekeeping beauty experts and editors to share their all time favourites.

Whether you love fresh and floral perfumes, sweet and fruity fragrances or warming musky scents, the team have cherry picked a broad range of tempting eau de parfums and eau de toilettes spanning decades of perfumery, a wide range of price points, and all the scent families.

We’ve also included the best sellers from a range of the biggest beauty retailers, the ones beauty shoppers just can’t get enough of, and have voted for with their pounds.

Between the timeless fragrances handpicked by our experts, and the ones beating all the competition when it comes to sales, to claim those best-seller spots, we’re sure there’s a perfume in this list that you’ll want on your dressing table for years to come.

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Beauty Writer Medina Azaldin

BYREDO Lil Fleur eau de parfum

This is the one perfume that never fails to bring on the compliments. It’s the scent of a bright, sun-drenched, vibrant rose tinged with sparkling tangerines. Joyously dazzling, without being toothaching-ly sweet (thanks to clever additions of saffron and woods). To me it smells of a good time, and there’s a litchi facet in it that reminds me of home. It makes me smile just thinking of it!


Senior Beauty Editor Alexandra Friend

Stories No. 01 & No. 02 Eau De Parfum Discovery Duo

These are so gorgeous and easy to wear, It’s impossible for me to choose between the two. The clever founder of this brand, Tonya Kid-Beggs, chooses evocative notes that somehow tap into a collective memory bank and resonate with everyone. Sun-warmed jasmine, citrus and fig tree; honey, tobacco, rose and patchouli… these are crowd pleasing in a unique and beautiful way.

They can also be bought individually.

Stories NO 01

Stories NO 02


Deputy Digital Editor Susanne Norris

Marc Jacobs

I’ve never been a real fan of floral fragrances; I always opt for richer, more classic scents. However, upon being gifted a bottle of Marc Jacobs Daisy, my mind changed completely. I love the delicate notes of jasmine and violet, which are light and airy rather than being overbearing. Plus, the bottle is just too cute!


Assistant Digital Editor Bethan Rose Jenkins

Her Eau de Parfum 30ml

I have an unwavering love affair with Her by Burberry. I’ve worn it every day for years, even if I’m sitting alone on video calls. It’s become my signature scent and friends say they can always recognise me by my fragrance. It’s light yet deep and warming at the same time, with a mix of dark berries and white woody accord. A timeless classic.


Editor-in-Chief Gaby Huddart

DIOR Dune Eau de Toilette 100ml



My husband bought me a bottle of this as a surprise early on in our relationship (27 years ago!) and it’s become my signature scent for going out. I feel it’s part of my outfit – something is definitely missing without it.


Senior Beauty Editor Alex Friend

BYREDO Night Veils Tobacco Mandarin extrait de parfum 50ml



Having too many perfumes to ever finish is one of the perks of my job, but I’m on my second bottle of this in less than a year. I’m regularly asked what I’m wearing (often by our group beauty director Eve Cameron, who is notoriously difficult to please when it comes to fragrance, and by my boyfriend, who rarely notices scent).

It’s rich, smoky and delicious, and sweet but not too sweet. I think I finally found my forever fragrance.


Cult Beauty Best Seller

Le Labo Santal 33 – Eau De Parfum

Le Labo


Le Labos is fragrance for fragrance lovers. Unconventional, luxurious and addictive. The unisex Santal 33 is one of the most popular, inspired by the great American cowboy it’s spicy, leathery, musky and oh so sensual.


Cult Beauty Best Seller

Maison Margiela Replica Beach Walk Eau de Toilette – 30ml

Maison Margiela


Each fragrance in this coveted collection captures a moment in time, a memory and a feeling. And people can’t get enough of Beach Walk; a bottled memory of sun kissed salty skin. Notes including bergamot, pink pepper, coconut milk and ylang ylang and cedar all work to transport you to paradise.


Look Fantastic Best Seller

Tom Ford Black Orchid Eau de Parfum Spray 100ml

Tom Ford


A timeless fragrance, Tom Ford himself describes the hit scent as “A rich blend of spice and darkness to revolve around you, to be closer, and closer to you. Unleash its perfect power – both rare and extraordinary.”


Look Fantastic Best Seller

Narciso Ambree Eau de Parfum 90ml

Narciso Rodriguez


Sweet, fun and floral with warm and sensual base notes, it’s easy to see why this is one of Look Fantastic’s best-selling fragrances.


Selfridges Best Seller

Ambre Vanillé Eau Gourmande eau de toilette 50ml



Elegant and sophisticated, amber and vanilla meet fresh notes of Tangerine, Tiger Orchid and Heliotrope, enhanced by Almond, Brown Sugar, Coconut and musky Sandalwood.

Selfridges say the effect is; “An intimate, personal fragrance that is rich, yet discreet.” And clearly it’s a winner with the luxury stores customers, as it’s one of its best sellers.


Selfridges Best Seller

Flora Gorgeous Gardenia eau de parfum, From £55


Intoxicatingly sweet, this fragrance sees the namesake note of Gardenia paired with jasmine, pear blossom, and brown sugar for an irresistible and uplifting aroma.

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