Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition

Cantu Beauty Continues Commitment to Elevate Black Female Founders, Announces Winner of Second Cantu Elevate Entrepreneur Pitch Competition

STAMFORD, Conn., July 11, 2022 /PRNewswire/ — Cantu Elevate, the model-owned initiative and entrepreneurship accelerator plan from award-profitable multicultural hair and skincare brand, Cantu Elegance, jointly with BrainTrust Founders Studio (BTFS), the attractiveness and wellness membership platform for Black founders, has picked the 2022 Cantu Elevate $20,000 grant winner: Ezinne Iroanya, founder and CEO of SKNMUSE, a pores and skin and human body treatment manufacturer that prioritizes “elevating the natural beauty practical experience for Black women of all ages” when utilizing clean components as perfectly as clean attractiveness techniques adopted from West Africa.

“Black founders are stuffed with concepts and goals that sometimes die with them,” Ezinne Iroanya, founder and CEO of SKNMUSE explains. “That is why initiatives like Cantu Elevate and BrainTrust Founders Studio are critical. They deliver assets for corporations like mine to prosper on fertile soil.” 

Just about every founder in the competition participated in masterclasses led by Cantu and its companion businesses — BrainTrust, The Sasha Group, and Reddish — to fortify their small business and advertising acumen and subsequently develop their budding businesses. The finalists then state-of-the-art in the variety method by way of their partaking pitches presented live and practically at the BTFS Founders Household past weekend in New Orleans. Cantu and BTFS awarded finalists Rachel Lambo, founder of Sade Baron, and Kim Roxie, founder of Lamik Natural beauty, $10,000 grants, in addition to $1,000 grants to the remaining five opponents for their participation, for a complete of $45,000 awarded during the system.

The 2022 Cantu Elevate winner Ezinne Iroanya will be a part of Dametria Kinsley, Vice President of World-wide Internet marketing at Cantu Beauty for the BTFS B Faculty: Business enterprise of Magnificence Summit in Atlanta this Oct to share how her business has expanded with the help of Cantu Elevate and supporting businesses.

“Publicity is everything.” states Dametria Kinsley, Vice President of World wide Marketing at Cantu Attractiveness. “Cantu is happy to assist expose Black Female Founders to the equipment and resources that have helped us expand in excess of the many years.  The final intention is to develop superior business ecosystems to assist and condition the future of beauty, which is a lot more numerous and feminine-led than it has at any time been right before.”

Cantu Elevate is just a single of Cantu Beauty’s commitments to elevate their communities through bespoke gatherings, programming, and both equally economic and mental sources. Last 12 months, the manufacturer started a multi-yr romance with nonprofit Gyrl Ponder, to help Black and Latina communities by nurturing the up coming generation of female leaders from curl to toe. The partnership continues this year with Gyrl Wonder’s #GyrlGetHired programming, powered by Cantu.

To find out more about each Cantu Elevate finalist, follow Ezinne Iroanya (@sknmuse), Rachel Lambo (@sadebaron), and Kim Roxie (@lamikbeauty) on Instagram. Furthermore, abide by Cantu Splendor on Instagram, Facebook, and Twitter to master a lot more about the brand’s total assortment of goods for all the variations you rock and BrainTrust Founders Studio (@btfoundersstudio) for much more info on membership and programming. 


It can be Cantu Beauty’s mission to celebrate you in all your glory. No matter whether you happen to be rocking coils, curls, waves, or straight tresses, Cantu styles products precisely with you and your hair’s versatility in intellect. Cantu’s collection of award-profitable solutions is encouraged by wonderfully textured hair to assist you reach any appear you wish. With a one-of-a-type formulation, Cantu helps accomplish anything from reducing-edge seems to be to basic kinds. Cantu Magnificence is a section of PDC Wellness & Own Treatment. For far more information, visit


By means of neighborhood, schooling, mentorship and, wherever acceptable, undertaking money, BrainTrust Founders Studio is creating an ecosystem towards winning for Black founders of elegance and wellness companies. Launched by Kendra Bracken-Ferguson (@kendrabrackenferguson), BrainTrust Founders Studio supports splendor and wellness founders at all levels of their journey– from start off to progress to acceleration by furnishing entry to critical associates, retail, support providers and programming. Alongside the studio and company, BrainTrust lately released BrainTrust Fund 1 to even further devote in qualifying founders.

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Resource Cantu Magnificence