Cleveland fashion designer Cierra Boyd shows off her clothing line on HBOMax’s ‘The Hype’

Cleveland fashion designer Cierra Boyd shows off her clothing line on HBOMax’s ‘The Hype’

CLEVELAND, Ohio — The perform of Cleveland designer and artist Cierra Boyd has been highlighted in various countrywide publications, like Nylon and Vogue. Now she’s having her perform to television on HBOMax’s “The Hoopla.” The initially episode of the series drops at 3 a.m. Thursday, Sept. 22. The show, in its 2nd period, capabilities designers proving that their slicing-edge streetwear models are worthy of “the buzz.”

Boyd makes futuristic streetwear under the model title “Frisk Me Fantastic.” She is known for her sneaker garments — wearable merchandise, such as attire and bikinis — that are crafted from true sneakers. Her perform bridges the hole in between creativity and sustainability. For her article-contemporary creations, she deconstructs the sneakers, then reconstructs them into a new, wearable presentation.

“I officially started out my clothing line in 2017 soon after graduating from Ohio College,” she says. “There my adore of trend pushed me to go after a retail merchandising and style item improvement key.

“After graduating I was weary of waiting around and seeking to make my goals of becoming a trend designer a actuality,” she suggests. “So, I began working with materials I had around my dwelling because I could not afford to pay for to get fabrics.”

Models take Cierra Boyd's sneaker dress and sneaker body suit to the runway.

Cierra Boyd models cutline

Serendipity arrived knocking during a Cleveland design and style competitors in 2018. For Fashion Mania 2k19, Boyd faced a few issues. The hardest was to develop a garment with out cloth. “I was stumped,” she remembers. “I did not know what to do. I had every thing done with the other two problems, but it was receiving down to the wire.”

“Luckily, a single night I was watching ‘Vice’ even though I was planning. An episode arrived on about a person who made a mask out of sneakers. I was like, wait, what if I created a prime out of sneakers?” she states. “So, I tried to make a prime and it did not glimpse proper. I moved it down a minimal and I was like, ‘Oh, effectively this is variety of adorable as a corset.’”

Boyd received 2nd put in the competitiveness.

So, she rolled with her accomplishment and posted clothes on the social e-commerce web page Depop. “People purchased it,” she states. “I was tremendous surprised, but it also gave me self-confidence. At the time I really did not know how to feel about it, but I just put it out there in any case to see how folks responded. The response was too much to handle. So, I under no circumstances stopped building them.”

Nowadays Boyd uses many sneakers – Nike, Converse, Vans, Puma and even off-model, generic footwear – for her clothes.

On “The Hype” she will show up with assorted designers from all more than the region as they showcase their streetwear models and exceptional tales. They will deal with timed worries to build ready-to-dress in pieces that stability artwork and commerce while remaining genuine to their vision. A few judges — Grammy-nominated rapper Offset, celeb stylist Marni Senofonte, and progressive designer Bephie Birkett – will present constructive opinions to the designers about their principles.

The winner will get a $150,000 funds prize and have their styles marketed on StockX, a platform for investing and consuming recent tradition.

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