Columbia Sportswear Company Appoints Pri Shumate as Chief Marketing Officer for the Columbia Brand

PORTLAND, Ore.–(Organization WIRE)–Mar 9, 2022–

Columbia Sportswear Firm (Nasdaq: COLM), a primary innovator in lively out of doors apparel, footwear, accessories and machines, now introduced the appointment of Pri Shumate as Main Promoting Officer for the Columbia model. In this role, Pri will report to Joe Boyle, Government Vice President and President of the Columbia model, efficient March 14, 2022.

This press launch options multimedia. Perspective the whole launch right here: https://www.businesswire.com/information/residence/20220309005990/en/

Pri Shumate, Main Advertising Officer for the Columbia Brand (Photo: Business Wire)

“Pri is a shopper-obsessed advertising leader with world-wide encounter in demand development,” explained Joe Boyle. “I experience specific that her background and dynamism will assist push ongoing growth for the Enterprise.”

“We are energized to have Pri be a part of our group top the internet marketing attempts in the most significant manufacturer in our portfolio,” said Tim Boyle, Chairman, President and CEO of Columbia Sportswear. “Having a leader of her caliber will pave the way for an even better 2022.”

“I am actually fired up about growing the Columbia manufacturer and the business enterprise by diversifying and growing our buyer foundation,” stated Pri Shumate. “I hope to educate men and women on the high quality of our items and the values of our brand, and to harness our team’s creativeness to inspire men and women to go outside the house, fulfilling Columbia’s mission to unlock the outdoor for every person.”

About Columbia Sportswear Organization:

Columbia Sportswear Company has assembled a portfolio of brand names for active life, making it a chief in the world wide energetic way of living apparel, footwear, equipment, and machines business. Started in 1938 in Portland, Oregon, the company’s brands are today marketed in roughly 90 international locations. In addition to the Columbia® model, Columbia Sportswear Company also owns the Mountain Hardwear®, SOREL®, and prAna® manufacturers. To discover more, be sure to pay a visit to the firm’s web-sites at www.columbia.com, www.mountainhardwear.com, www.SOREL.com, and www.prana.com.

Ahead-On the lookout Statements

This doc contains forward-seeking statements inside the which means of the federal securities rules, which include statements pertaining to the Company’s anticipations, anticipations or beliefs about the progress of the Columbia model and the Enterprise. Forward-seeking statements frequently use words this kind of as “will,” “foresee,” “estimate,” “hope,” “need to,” “may perhaps” and other words and phrases of similar indicating or reference long term dates. The Firm’s expectations, beliefs and projections are expressed in great faith and are thought to have a acceptable basis having said that, every single ahead-seeking statement involves a quantity of risks and uncertainties, which include individuals set forth in this document, all those described in the Firm’s Yearly Report on Variety 10-K and Quarterly Reviews on Form 10-Q underneath the heading “Risk Components,” and individuals that have been or may well be described in other studies submitted by the Firm, including reviews on Form 8-K. The Firm does not undertake any responsibility to update any of the forward-seeking statements immediately after the date of this document to conform them to genuine effects or to replicate modifications in events, instances or its anticipations. New things arise from time to time and it is not possible for the Corporation to forecast or evaluate the consequences of all such things or the extent to which any element, or blend of factors, might lead to effects to differ materially from those contained in any forward-seeking statement.

View source version on businesswire.com:https://www.businesswire.com/news/property/20220309005990/en/

Get in touch with: Mary Ellen Glynn

Sr. Director, Corporate Communications

Columbia Sportswear Organization

[email protected]

Search term: OREGON UNITED STATES NORTH The usa

Sector Key phrase: TEXTILES Females Marketing Promoting Adult men COMMUNICATIONS Manufacturing Trend Buyer RETAIL

Resource: Columbia Sportswear Corporation

PUB: 03/09/2022 05:41 PM/DISC: 03/09/2022 06:15 PM

http://www.businesswire.com/information/dwelling/20220309005990/en

Tags: Appoints, Brand, Chief, Columbia, Company, Marketing, News, Officer, Pri, Shumate, Sportswear