Designer fashion comes to Amazon via new Luxury Stores concept
Your Amazon browsing basket is about to get a great deal a lot more deluxe. The buying retail big has just branched out into large-end style with the start of the new Luxurious Suppliers strategy in Europe.
The undertaking, which sits less than the Amazon Trend umbrella, initial launched in the US in September 2020 (in collaboration with Oscar de la Renta) – but, as of today, is now accessible to consumers in the British isles, France, Italy, Germany and Spain. European shoppers will now be equipped to shop prepared-to-dress in collections from a range of established and emerging luxury brands, which includes Christopher Kane, Dundas, Elie Saab and Altuzarra, with more labels coming before long.
The pieces you store will come right from the taking part models and designers – who will also have impartial regulate in excess of their stock, variety and pricing – but will be merged with the quickly and cost-free shipping and delivery that customers have appear to be expecting from Amazon. While the task boosts Amazon’s standing in the luxury room, and presents a broader wide variety of fashion choices to its present customers, it also aims to broaden the audience of every single participating designer – allowing them to entry a wealth of new shoppers.
The principle has launched in Europe with a marketing campaign celebrating self-expression and individuality, starring the inimitable Kristen McMenamy, along with Important Lee, Leone Dame and Dara, shot by famed style photographer Angelo Pennetta. Luxury Shops at Amazon has also partnered with a collection of influencers and tastemakers to sort a world wide network of design ambassadors – together with Tommy Dorfman, Camille Rowe and Imaan Hammam – who will be showcasing their designer wares across social media.
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Shop now at Amazon.co.united kingdom/luxurystores.
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