Fewer sneakers on Paris runways, but sportswear brands still keen on Parisian presence

Fewer sneakers on Paris runways, but sportswear brands still keen on Parisian presence

Translated by

Nicola Mira


Jan 25, 2023

Satisfies and formal appears to be created a major come-again on the runways of the Paris menswear Fashion 7 days that finished on January 22. A session that signalled a considerable slowdown for streetwear, which experienced been buoyant for the final a few several years. Inspite of the point that satisfies, irrespective of whether equipped or outsized, are nevertheless worn with sneakers, and that a number of new collaborations came to the fore, like Reebok with Hed Mayner and Botter, New Balance with Junya Watanabe, Zellerfeld with Rains and Nike with Sacaï, the underlying development has made co-intended collections much less ubiquitous.

Asics showcased collaborations with Awake NY, Andersson Bell and Mind Dead more than a few times in Paris – Asics

Still, sneaker and sportswear manufacturers however mark the trend week time period in their calendars, and are incredibly eager to join the bash. For case in point, Asics showcased its collaboration with Andersson Bell with an imaginative set up in a Parisian venue at 35-37 rue des Francs-Bourgeois.

Other brand names adopted a substantially far more business solution. Saucony took over a gallery in rue du Temple in Paris, where by it presented the slide/wintertime life style pieces showcased in the collaborations celebrating its 125th anniversary, with Common Functions, Tombogo and Jae Ideas, aka The Savior. “We opened a showroom in June, through the very last vogue week,” claimed Andrea Rogg, taking care of director of Saucony Originals. “It enabled us to get to out to the push but also to link with and realize success in coming into a amount of quality life style merchants. This presence allowed us to mature our Spring/Summer season 2023 profits at a a lot quicker pace, and we’ll be there once again in future seasons,” he extra. At the showroom, Saucony Originals welcomed representatives of numerous directional independent retailers and significant accounts from Europe and the relaxation of the entire world, and introduced its forthcoming collaborations, together with a revamped edition of the vintage Sonic Spotbilt sneakers, and different reinterpretations of the US brand’s Y2K operating types.

Saucony Originals has relaunched the Sonic Spotbilt – Saucony

A comparable approach was followed by New Harmony, which opened its personal Parisian showroom in the Marais district, on rue des Arquebusiers, opposite those people by emerging labels Blue Marble and WooYoungmi. In the showroom, New Balance showcased its common sneakers array as effectively as potential superior-end models made by its factories in the United states of america and the United kingdom. “For us it’s an chance to fulfill many international shoppers, and to help our European staff members to get with each other,” said Claire Boulanger, New Balance’s marketing and advertising manager in France. “Since the commence of the pandemic, we have met extremely normally on line. This way, we can meet again in man or woman,” she added.

Having a meeting position out there in Paris aids make new connections. Gore Tex, the outerwear professional and producer of h2o and wind-resistant fabrics, was back again this season in Paris with a showroom on rue Sainte-Anastase, where by it presented the work of New.Facet, an artist who utilizes synthetic intelligence to establish the water resistant jackets of the long term. “For us it was vital to be in Paris at this time, simply because we were being ready to stay in contact with the style and design studios of different trend labels, and also for the reason that all the designers of the significant sportswear brands’ life style lines ended up also existing,” mentioned Gore Tex.

Plainly, a lot of models that function in the sportswear and life style sectors are keen on this proximity with trend labels, designers and purchasers. This is why they appear to Paris to showcase their design and style and know-how, of which the trend sector is typically unaware.


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