French women are massively opting for organic and natural beauty products
French girls are more and more reliant in organic and natural and natural cosmetics, which feel to reassure them. The Slow Cosmétique Label, in partnership with market place investigation business Harris Interactive , usually takes stock of the predicament and the result evidently shows the results of normal formulations with woman consumers aged 18 to 50.
Therefore, much more than 9 out of 10 French ladies (92%) get purely natural or natural cosmetics at minimum after a calendar year, and practically six out of ten opt for these solutions at least when every single 3 months.
Health and fitness is the key obtain inspiration
The review also displays that environmental fears are not what motivates French females to get natural and organic or all-natural cosmetics, at least in the initial spot. In fact, nearly half of respondents (47%) say their particular health and fitness is the major cause for acquiring these cosmetics, safeguarding the natural environment will come second but is described by 17% of ladies only.
On top of that, if the pandemic has boosted gross sales in area retail and boosted the desire in domestically created merchandise, it looks that this is not (yet) the circumstance in the attractiveness sector. Only 8% of respondents say that area output and/or produced in France labels are a source of motivation for buying cosmetic products. This may well be explained by the powerful placement of the French marketplace in this business enterprise. French manufactured products brand names are for that reason greatly accessible on cabinets, a notable variation when compared to lots of other current market segments.
Supermarkets travel sales
The review also reveals that French girls desire supermarkets somewhat than specialized outlets to order natural and organic or normal cosmetics. When asked wherever they buy organic and organic goods, 76% of French females mention significant and medium-sized retails, then pharmacies and para-pharmacies (41%), e-commerce (25%), and finally specialised natural shops (17%).
Sluggish Cosmétique ?
Outside of natural and organic and pure, the Sluggish Cosmetique seal also appears to be to curiosity French ladies. Established by French-dependent Gradual Cosmétique Affiliation, the seal is awarded to brand names that advertise accountable normal skincare, with formulation that are free of charge from controversial components in terms of health or environmental impact, and which are also fully commited to developing similarly nutritious marketing and advertising, with no greenwashing or outlandish claims. 8 out of 10 French ladies reported these kinds of a seal is intriguing and 92% think it helps the elegance marketplace to move in the right path. For approximately 9 out of 10 women (88%), it will increase their self-confidence in the product. To day, 313 models have been awarded the Sluggish Cosmétique seal.