Jewellery brand uses Kambala jockey Srinivas Gowda as model for advert

Jewellery brand uses Kambala jockey Srinivas Gowda as model for advert

The Udupi-based mostly jewelry model, Abharan Jewellers, who were being keen to promote a nearby lad and a nearby sport, used the 30-year previous Gowda and his buffalo Appu in their recent advertisement

Kambala Jockey, Srinivas Gowda, Kambala, Buffalo race, Usain Bolt, Sports Authority of India
The Abharan jewellery advertisement that includes Srinivas Gowda marketing jewellery for males is up on billboards in Mangaluru and neighbouring cities

Two many years after Kambala jockey Srinivas Gowda grew to become a country-broad sensation, just after he had clocked in 100 metres in just 9.55 seconds, the design worker, who was at the time in comparison to Usain Bolt, has now appeared in a local jewellery ad.

In accordance to a information report, in what is becoming noticed as a new development, the Udupi-centered jewellery model, Abharan Jewellers, employed the 30-yr previous Gowda and his buffalo Appu in their the latest ad. And, Gowda, who  experienced shot for this advertisement 6 months in the past assumed that this was one more photograph-shoot. Having said that, the ad is up on billboards in Mangaluru and neighbouring towns.

Also read through: Kambala buffalo jockey Gowda’s operate turns him into a social media sensation

In 2020, Gowda, a Kambala jockey shot to fame right away immediately after he notched up a file functioning time in Karnataka’s classic buffalo race. He ran 142.50 meters in the buffalo race in just 13.63 seconds. The Kambala jockey’s pace rocked the Online when his video clips went viral on social media with some like industrialist Anand Mahindra and Congress chief Shashi Tharoor, even suggesting the government practice him for the Olympics.



Gowda, who has received our 4 gold medals in five Kambalas held this period, is also at the moment capturing for a motion picture called Veera Kambala. He is thrilled that people today are recognising the benefit of area sports and utilizing them in adverts and has been approached by other companies and companies as very well.

Captain Brijesh Chowta, organiser of the Mangaluru Kambala explained to The Occasions of India that if a lot more organizations stick to the footsteps of Abharan Jewellers it would give a huge strengthen to the activity and to the jockeys. And, the govt should really just take a lot more curiosity to market these sports activities.

Meanwhile, the spokesperson of Abharan Jewellers also stated that due to the fact Gowda is a leading Kambala jockey and the activity has a large lover following, the firm experienced made a decision  to encourage a “local lad” and a local activity. They decided to use the “local flavour” to showcase the range of jewelry a gentleman could put on.

Also browse: Kambala jockey Srinivas Gowda refuses to bear SAI trials

Kambala is an yearly race held in Karnataka the place men and women sprint 142m as a result of paddy fields with their buffalos. Through the race, the racers try to provide the buffaloes less than regulate by holding their reins restricted, producing it amply apparent that the animal plays an similarly significant role in obtaining the timing.

Historically, it is sponsored by community Tuluva landlords and households in the coastal districts of Dakshina Kannada and Udupi.