Kane Footwear Is Turning Shoes Into Yoga Mats With Its New Upcycling Program
Kane Footwear has revealed an upcycling software that turns its footwear into yoga and switching mats.
The energetic recovery footwear brand name debuted Venture Renew today, an upcycling application that enables customers to send back again its Revive slip-on shoes, which will then be converted into yoga and transforming mats. To make this software, Kane Footwear partnered with upcycled rubber items manufacture Lava Rubber.
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Breaking down the approach more, Kane Footwear stated in a assertion that clients can request a pay as you go delivery label on its internet site, and their shoes will be sent to Lava Rubber to be shredded into flakes that can then be included into mats. Flakes of Revive slip-ons, the brand spelled out, are mixed with a generic Lava Rubber combine that involves wetsuits, and all of the materials are included into the mat.
Kane Footwear explained this would hold five lbs . of scrap out of the landfill.
What’s much more, in trade for returning the Revive shoe, consumers will acquire a $10 gift card to the Kane Footwear internet site.
“Lava Rubber and Kane Footwear are concentrated on furnishing clients with consciously-built goods, and it was only purely natural we perform jointly,” Lava Rubber founder and chief profits officer Michael Briody mentioned in a assertion. “We figure out the exact same optimistic energy in each and every other’s company designs and understood our collaboration would deliver some thing particular. The Kane x Lava Rubber Mat Collection seriously brings our visions collectively and interprets them into a physical form. Each individual mat is exclusive and considered a 1-of-1. We hope the planet enjoys these as a great deal as we do.”
The yoga mats will be readily available for invest in on the Kanefootwear.com nowadays and will retail for $100. Transforming mats will occur with a $60 price tag.
Courtesy of Kane Footwear
Moreover, with Earth Working day approaching, Kane Footwear has released the Revive in a “Sunset/Earth Speckle” colorway. This iteration of the shoe, in accordance to Kane Footwear, was made to rejoice the heritage of the Brazilian sugarcane that influenced its item. The Revive slip-on is made with plant-based EVA foam, dubbed RestoreFoam, which is composed of additional than 75{a0ae49ae04129c4068d784f4a35ae39a7b56de88307d03cceed9a41caec42547} Brazilian sugarcane byproduct. This content, Kane Footwear explained, retains CO2 sequestered in the course of the sugarcane’s expansion cycle, therefore building it carbon destructive.
The Kane Footwear Revive for Earth Working day is out there now via Kanefootwear.com for $75.
“Sustainability has normally been a core tenet of Kane’s concepts, and this hottest initiative expands our offerings even even further, providing prospects with a uncomplicated upcycling possibility,” Kane Footwear founder and CEO John Gagliardi claimed in a assertion. “The teal Kane logo on these mats, which are created from recycled Revives, pays homage to our prior Earth Day shoe. Every 12 months we supply a unique Earth Day launch, and this 12 months we’re excited to start both equally a unique shoe style and Venture Renew, our biggest move yet in increasing our sustainability guarantee.”
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