Lohla Sport’s Lisa O’Hurley on fashion, college golf and more
“In Texas, it is genuinely all about the people, suitable?” Lisa O’Hurley reported within just the to start with two minutes of our discussion, describing that she at first experienced no options to enjoy golfing at Baylor University.
Now, the former Golf Channel executive can not imagine what lifetime would have been like with no it.
The daughter of a region club supervisor who labored in Dallas, Houston and various other locales, O’Hurley’s first golfing lesson arrived from foreseeable future PGA Tour player Billy Ray Brown. By the time she was completely ready to decide on a faculty, her spouse and children had moved to Arizona and she was enjoying for nationally renowned Xavier Faculty Prep, which also spawned Cheyenne Woods, Grace Park and latest Arizona Point out mentor Missy Farr-Kaye. When a close mate from her large school team claimed she was heading on college visits in Texas, O’Hurley jumped at the possibility to join in, understanding how much she’d enjoyed her upbringing in the Lone Star State.
But when she obtained acknowledged at Baylor, the strategy was to just show up at, and not contend. That all changed promptly.
“I had no intention of taking part in golf there right up until about two months into my time there. Actually, they knocked on my dorm room doorway and stated we’re commencing a golf staff and we fully grasp that you participate in golf and we want you to be component of the workforce,” she mentioned. ”So I claimed absolutely sure, and I performed on the school staff at Baylor.
“We were nowhere as fantastic, in comparison, as my substantial university staff. Not even shut.”
Quickly-forward some two-as well as decades and O’Hurley has built a prosperous profession all-around the game, very first with more than a 10 years at the Golf Channel and now as a result of her have line of clothes that is immediately gaining traction. As the CEO of Lohla Sport, O’Hurley has developed on her six years with Golfino, a fashion sportswear enterprise based in Germany, and made use of some European aptitude to go with some West Coast vibes to make a line that has rapidly resonated with feminine golfers.
O’Hurley, who experienced constructed a nutritious contacts record, arrived at out to 70 probable consumers on her Lohla line, even before she experienced any item to present. Far more than 50 bought it, sight unseen, and O’Hurley knew she was on to a thing. Continue to, it took a minor luck for the complete thing to operate as quite a few outfits lines, particularly individuals that popped up in the course of the pandemic, speedily went less than.
“Golf was the only thing that was marked harmless and so the clubs had been even now open up, the shops were even now open, and that was massive. If we ended up a manufacturer that’s just some thing in section outlets, we under no circumstances would have created it. So I necessarily mean, the reality that the golfing community could assistance itself so to speak was remarkable,” she stated. “And then with COVID, we bought to pick up a large amount of new women who were new to the sport who aren’t used to donning golfing apparel.”
O’Hurley now life in Los Angeles with her husband John — J. Peterman of “Seinfeld” fame — and she nevertheless plays a great deal of golfing when keeping her Baylor roots expensive. In actuality, she’s become shut with the recent mentor of the Bears’ women’s golfing group, and usually performs with the squad when they make a excursion to Southern California.
“I guess 1 of my blessed items, you know, is holding my connections going and always possessing these wonderful folks in my existence. And so I have stored seriously good friends with the latest golf mentor at Baylor, Jay Goble, and he and I have develop into really close. I’m just really still in tune with that team.”
Speaking of her partner, he designed a new appearance at a jazz club in San Antonio’s Pearl District. John O’Hurley has hosted “Family Feud,” was a contestant on “Dancing with the Stars” and hosts an annual charity golf tournament with previous Main League Baseball star Josh Beckett (who life in Boerne).
But although he’s a person of lots of skills, he’s presently an underdog when participating in in a twosome with his spouse.
“When we fulfilled, we were being fairly even,” Lisa O’Hurley claimed. “I give him strokes now.”