Mar-Lou Shoes in Lyndhurst ran a marketing campaign to ship above 1,000 pairs of donated, carefully-utilised shoes to these in will need in Ukraine.
Partnering with FromFashionWithLove.org, Mar-Lou Footwear started a social media and electronic mail campaign on March 15, Countrywide Shoe the Earth Working day, by March 31. It sought shoes donated from the local community and shipped them to Poland to be dispersed in Ukraine.
“For our business, we have five men and women who are specifically from Russia and Ukraine, and can really converse the language and have many spouse and children users who are impacted by this,” Skyler Courtney, advertising, communications and social media director at Mar-Lou Footwear, informed the Cleveland Jewish News March 25. “So, by accomplishing just a minor bit of something, we felt like we were being in a position to provide the group collectively to do a large amount of superior.”
In July 1990, Dan Ungar, the operator of Mar-Lou Sneakers, employed Jane Shifris who came from a modest city in close proximity to Kyiv and did not talk English, but had knowledge working in a shoe office of a section shop in Ukraine.
“It genuinely goes back again to employing Jane all those decades in the past,” Ungar, a Moreland Hills resident and member of Solon Chabad, told the CJN March 28. “She arrived from Jewish Family members Support (Association) where by she was having English lessons and issues just type of snowballed from there.”
The shoe retail store has employed quite a few Russian-speaking staff members over the years pursuing. Together with Shifris, Lana Rotnov from Odessa Yelena Agalidi, who was born in Russia and grew up in Kyiv Danguole Avrushchenko from Lithuania and who speaks Russian and Iryna Rabocha from Kharkiv, are all present-day employees.
“We’ve been equipped to continue to be in touch day by day with our family and pals and undertaking so gives them power to remain sturdy even though guarding their homeland,” Rotnov, who has worked at Mar-Lou Sneakers for 26 yrs and has family nevertheless in Ukraine, wrote in an e-mail to the CJN. “The too much to handle help from regional individuals in our communities and all over the earth can not be calculated. We are so grateful for every thing.”
Most of the workforce with ties to the region of Ukraine and Russia have labored for Mar-Lou Shoes for many several years and have come to be like relatives, Ungar mentioned, creating the existing disaster close to and expensive to all of their hearts.
“I feel that the Hebrew (phrase), tikkun olam, to restore the world,” Ungar claimed, “I think that, that extremely significantly is a portion of who we are as a family, as a company, and it is vital to give back again.”