Nike’s new NFT sneakers selling for more than $100,000

Nike’s new NFT sneakers selling for more than $100,000

Nike’s to start with assortment of shoes for the metaverse is fetching astronomical sums.

The selection, known as CryptoKicks, is being auctioned off as non-fungible tokens (NFT) on on the net market OpenSea. Customers are shelling out amongst $4,000 and $9,500 in cryptocurrency for the sneakers, but some pairs have offered for perfectly in excess of six figures. Almost 9,000 of the Nike Dunk Genesis NFTs have been sold, according to OpenSea.

By comparison, a pair of Nike Supreme Stars Signify Environmentally friendly SB Dunk Lows had been providing Thursday on StockX for approximately $1,000. In October, a pair of Nikes that Michael Jordan wore for the duration of his rookie period in 1984 sold at auction for $1.47 million, according to

Nike and RTFKT produced the Dunk Genesis CryptoKick non-fungible token before this calendar year to a smaller variety of shoppers. At auction, the shoe is now commonly for offering between $4,000 and $9,500, though some pairs can fetch six figures, according to info from NFT market OpenSea. 

NFTs are digital items that use blockchain technological know-how and clever contracts to guarantee every single product is unique and unchangeable. . As a substitute, the sneakers will go on the ft of an avatar that walks close to a virtual entire world, these as Decentraland.

CryptoKicks are customizable, with buyers purchasing a “pores and skin vial” to change the coloration of the shoes’ signature Swoosh, heel, straps and tongue. NFT design studio RTFKT established the shoes right after Nike obtained the startup in December. Nike and RTFKT are hoping the sneakers will give them a slice of what is actually projected to be a boom in metaverse-associated revenue in coming years. 

The industry for transactions in the metaverse is expected to access $6.1 billion this yr and approximately $42 billion globally by 2026, according to research agency Method Analytics. 

What to be expecting for enjoyment in the metaverse


RTFKT (pronounced “artifact”), released in 2020, also built a splash past yr when it offered out of a line of genuine sneakers paired with NFTs in 7 minutes, making $3.1 million in the approach. 

Nike did not react to requests for remark on CryptoKicks revenue. In an earnings connect with last thirty day period, CEO John Donahoe observed “the beneficial momentum and vitality we are previously seeing in the area.” The organization last fall released an on line recreation zone on Roblox named Nikeland in which lovers can generate an avatar of them selves and participate in sporting activities in a digital space.