On, the sportswear brand changing the way you move

On a the latest Wednesday evening in Zurich, Switzerland, a group of runners gathered in the glow of On’s flagship keep in the town. Quite a few of them wore the Swiss sportswear label’s signature working shoes – simply recognisable for their honeycomb-formed soles – prior to location off into the darkness and up Käferberg, a chain of hills which overlook the metropolis, for the brand’s weekly neighborhood run. At the top of the steep climb, a short pause to choose in the lights of the metropolis underneath in the daylight, the Swiss Alps can be witnessed in the distance. This kind of a emotion of elevation would seem fitting: put on On’s sneakers and the brand guarantee ‘the emotion of operating on clouds’. 

The Zurich shop is part of On Labs, a lately opened elaborate which homes the brand’s head places of work, innovation and tests laboratories, alongside a vegan restaurant and coffee shop (beforehand, On experienced a a lot more compact place of work inside of a former church local community centre). Housed in a transformed tower block in what was the moment the city’s industrial district – in the neighbouring streets are the city’s College of the Arts and Museum of Design, each of which moved to the place in 2014 – its design and style mimics a mountain ascent, the numerous flooring connected by a sequence of stairs made to evoke the sensation of mountaineering up an Alpine path (as these kinds of, the flooring are titled ‘Forest’, ‘Lake’, ‘Mountain’ et cetera, though the twisting staircases get narrower as they go). 

Within On Labs, Zurich

Concrete spiral stairs in On office

The staircase ‘trail’ which connects the floors in On Lab, Zurich

(Impression credit rating: Images by Eduardo Perez, courtesy of On)

‘We wished to function out how to go from a horizontal business to a vertical campus,’ suggests Nicolas Martin, On’s head of retail expansion and office environment areas, who headed the task. ‘The stairs produce this backbone for people to transfer up and down and meet up with men and women as they go. There are things you only uncover on the trail – like the hanging tree set up on the fifth floor… these significant, raw, pure moments.’