Rosen Skincare Founder Jamika Martin is Defying Acne Skincare Barriers for Black Women at Ulta Beauty

Twenty-6-yr-aged UCLA graduate, skin connoisseur, and California native Jamika Martin is reimagining inclusivity in the thoroughly clean cosmetic market with her manufacturer, Rosen Skincare. 

The UCLA graduate has absent from formulating goods in her dorm area at UCLA to promoting solutions at retail conglomerates like Goal and Urban Outfitters. Rosen Skincare now graces the shelves at Ulta Natural beauty.

Martin is uniquely setting herself apart from the rest. Unlike her competition, her journey to entrepreneurship was a personal one. For most of Martin’s lifestyle, she suffered from serious zits breakouts and scarring. Soon after various unsuccessful makes an attempt utilizing in-keep solutions and solutions to support her problem, Martin made the decision to try out Accutane twice—nothing labored.

“I was nine months off my 2nd spherical of Accutane. I was scared to even do it the 1st time, [but] I was just at these a desperate level with my skin. I didn’t appreciate my skin at all. I did it twice, and it didn’t get the job done for me at all. So, I went into a target and seemed at [all the products] when I understood [they were] the same brands [I’d] been employing since the fifth grade. Practically nothing experienced altered. That is what motivated Rosen,” Martin explained.

Her disappointment, coupled with her innate motivation to learn extra about her skin, birthed the development of her business. 

Originally named Rose Gold Cosmetics, Martin struggled to discover the vision for her newly sought-out venture.

“My center name is Rose, and which is where by the rose [component] comes from, but I was just like [the name] feels like make-up, and at that time, I experienced a more negligible, very simple brand. I needed one thing additional unisex and clean up,” she stated.

Martin’s target to build an impression that embraces health and prioritizes skin appreciation above distinct, glass-like skin grew to become the blueprint to her good results. 

Soon after graduating in 2017, Martin made a decision to get her tiny company to the subsequent stage and utilize for the Focus on Accelerator plan.

“I participated in a summer time accelerator application at my university, and that was super valuable to go from this farmers market [set up] to what differentiation appears to be like and what scale seems to be like. Just all these factors — I was not acquainted with, but I had not built any funds at the time. It was not until eventually April 2018, when I got into the Focus on accelerator [program] that I initially recognized retail. That is when I realized I could be on the shelves just one day and [hopefully] at Ulta Magnificence,” she said. 

As a result of currently being traditionally branded as a predominately white, female elite class, clean skincare made a rigid popularity for becoming inaccessible to the regular buyer and Black folks. 

For many years, the cosmetic market excluded Black women of all ages from the discussion of pores and skin inclusivity. Consequently, they created products with ingredients that neglected the desires of key pores and skin ailments popular within the Black group, such as hyperpigmentation, oily skin, acne-inclined pores and skin, and eczema. 

A phenomenon that magnificence conglomerates like Ulta Attractiveness are building an energy to adjust by introducing field platforms like its quite own Muse 100, which is a celebration of 100 inspiring Black voices in elegance, every single of whom is awarded a grant to further their effects. Martin is a person of many Black ladies being honored. The checklist is composed of Black trailblazers in each individual section, these types of as Janell Stephens, founder of Camille Rose, Diarrha N’Diaye-Mbaye, founder Ami Cole, and Shontay Lundy, founder of Black Woman Sunscreen. They are people whose sole mission is to operate toward reversing discrimination in the natural beauty field and symbolizing the requires of Black consumers.

“The part of vendors is obtaining additional diverse models and founders on the shelves, but also investing in them [Black owned businesses] simply because a large amount of the time Black founders don’t have entry to the identical assets,” Martin described.

“I consider what a ton of these vendors are nonetheless seeking to determine out is how you get the job done with an indie brand that doesn’t have Johnson & Johnson cash. [It is important to] nurture them for the reason that when you do, you come out with these incredibly prosperous manufacturers. Secondly, [it is important to have] numerous persons producing these decisions close to how you’re serving men and women of color. I assume you want individuals of coloration to make individuals decisions to make confident you have this evergreen pipeline that will previous.” Martin said. 

Rosen skincare is marketed in 700 Ulta Attractiveness suppliers nationwide and has just introduced it is releasing two new skincare merchandise formulated for pimples-inclined skin and hyperpigmentation obtainable on its official site.

Via her brand name, Martin dedicates herself to advocating for accessibility and symbolizing Blackness in the clear attractiveness room.