L’Occitane and their CSR brand name ambassador Karen Wazen are highlighting women’s empowerment, a vital pillar to the brand.
Thriving entrepreneur and social media influencer Karen Wazen has joined forces with L’Occitane En Provence to start a regional beauty box devoted women’s empowerment, just one of the French luxury brand’s 6 commitments. The proceeds from the collaboration with the Lebanese go-getter at the rear of Karen Wazen Eyewear will be donated to foundations that help funding and education for girls throughout the Center East.
“I am so very pleased to be doing the job and representing a brand name with a purpose this kind of as L’Occitane. This collaboration speaks to just about every lady, to remind each woman that she is ample. As a woman myself and a mother of two daughters I believe that that we all perform an vital function in empowering each other. We are limitless and more powerful jointly,” the Dubai-based Wazen explained.
A significant obstacle for feminine business owners in the area is the lack of business practical experience or awareness in specified locations, protecting against them from effectively functioning and increasing their organizations. This collaboration is dedicated toward the funding of 3 to 4 workshops for businesswomen in the location. The intention is to target on ladies with economically challenged backgrounds and those who deficiency obtain to instruction and funding, predominantly originating from countries like Lebanon and Jordan.
The primary aim of these workshops is to give the participants the opportunity and aid to maximize their awareness on economic independence and kickstart their business enterprise know-how. The workshops also cover sensible facts that will be valuable and insightful for girls when assembling the steppingstones to their own organization journeys.
Wazen, who has around 7 million followers on Instagram, was selected as the brand’s CSR ambassador for the year 2021-2022 for staying an inspiring determine. Recognized for her raw and normal outlook, she has inspired the women’s empowerment movement by breaking the stereotypes for Arab women and paving the way to the more youthful technology.
The box with L’Occitane’s bestselling goods incorporates a few entire sizing objects and two miniatures that are getting marketed at a discounted price tag.
- Almond Shower Oil 250 ml
- Shea Butter Soap 100G
- Almond Milk Focus 50 ml
- Shea Butter Hand Product 75 ml
- Immortelle Right away Reset Serum 5ml