Through the Love of Golf, Fashion & Family, a Father-Daughter Team Creates Amazing Golf Brand
So how about this a for a great tale?
Immediately after chatting with Mike recently and having the total tale of this undertaking with his daughter, I was merely blown absent. I have always loved their layouts, and even collaborated with them for some hats for my youth golfing business a yr or so in the past, but following understanding much more about Afire, and the journey that he and Lennon have been on with this, I have develop into a substantial lover. Go through on, and I’m absolutely sure you will develop into a supporter as very well!
“Some items I have acquired via golfing and business enterprise are…Making superior business alternatives Understanding extra golf conditions How to offer with complications and Pondering outside the box.“
~ Lennon Mitra, now age 8, was the Co-Founder of Afire Golf Co. at age 6
What was the inspiration driving starting off Afire Golfing?
Afire Golf (AG): Afire Golfing was sparked by the spirit of youth golfing, the splendor of identifying the recreation for the initially time, and the recollections we produce every single time we perform. Over and above the aggressive aspect of the activity, there’s one thing to be said about the journey that dad and mom and small children embark on each and every time they decide on up a club. There’s a spirit that lingers, in particular off the program. It’s the kind of spirit that stays with you. It’s what presents you that anxious excitement when you’re standing on the first tee or rehearsing your swing in your dwelling home. A fire sparks within you that does not appear to be to melt away out. That is what golfing implies to us. And it’s all the rationale why Lennon and I resolved to create Afire with each other.
What equipment do you guys supply?
Afire Golfing (AG): When Lennon initial began participating in the sport, we headed out to consider and obtain her some golfing gear (hats, clothing, and many others.). At the time we couldn’t truly discover just about anything that celebrated the youthful spirit of the recreation. Following a spouse and children highway excursion and in the waiting home of an car repair service store, our Discovering Curve style and design aka “Read. Generate. Draw. Fade.” was born. There’s an aspect in youth golfing that sets the tone for how junior golfers in the beginning perceive the game. That point of view is essential. We want to prosper in that environment. We want to participate in in that sandbox and deliver that spirit to the tee box.
So, we at first started with hats and have due to the fact extra inspirational golfing bracelets, t-shirts, hoodies, golf belts, sunglasses, and bag tags. All these solutions encapsulate Lennon’s unique acquire on youth golfing trend. At the very same time, we cannot forget about us massive young children at coronary heart as well. So, most of our layouts are sized for adults as properly.
The design procedure…how does that work for both equally you and Lennon and what are the inspirations behind your patterns?
Afire Golf (AG): Our models commonly begin with Lennon’s sketch pad and a brainstorm. We attempt and identify special areas of her golfing journey as a participant, as a student, and as a dreamer. We aim on highlighting the accomplishments, classes figured out, all of the intangible feelings and feelings affiliated with mastering how to perform what is arguably one of the toughest sporting activities in the globe to play. I inspire her to be persistent in sharing her 8-calendar year-aged point of view. Some of our layouts are simple and some are a little bit of a head scratcher. I just want her to depart almost everything out on the table when it will come to her concepts and creative imagination. It is priceless when she sees her models introduced to daily life.
Immediately after an plan is sketched out, we current it to our graphic designer who great tunes anything for us. Once a electronic file is created we examine what kind of products and solutions would best talk the message in our layout. Lennon has a hand in and tends to make ultimate choices on colors, fabrics, and suppliers we companion with. We stay with the repercussions both good and bad simply because I want her to see and discover from the actuality of conducting “business.”
Lennon has also been in a position to associate with several other firms whose items echo the same spirit as Afire Golf. She has fulfilled with every single of these firms encounter to confront and has hand picked exceptional items that match her vogue profile and the form of vibe she would like her Afire Golfing Store to preserve. Some of these organizations have even labored with Lennon right on creating Afire Golfing exclusives. She genuinely enjoys that element of the design and generation approach.
How has golf brought your loved ones closer and how has this enterprise strengthened that even more? What lessons have been realized?
Afire Golfing (AG): When Lennon was a baby, I made use of to daydream about starting up a lemonade stand with her. We would appear up with our have recipe, establish a stand, make a signal, and established up shop at the close of our driveway. Someway alongside the way we observed golf and in flip we located us. We make it a place to transfer at her speed. Just about every earn and decline in the activity and in small business is an imaginary nugget that she puts into a bag that she carries. We in no way want that bag to be too hefty. We want her to get more robust with just about every stage forward so she can have the bag as significantly as she can more than time.
The enjoying side of the recreation has often saved us father & daughter. The small business facet of the sport by Afire Golfing has held us partners. The ups and the downs are different dependent on what hat we’re donning. As a father, I can choose her up and attempt to lift her spirits right after a lousy shot or lousy round. As a business companion, she lifts my spirits in the very same way. Significantly like the symbiotic partnership concerning a player and their caddie, besides occasionally I’m on the bag and in some cases she’s on the bag. We have uncovered to have confidence in just about every other. Which is been the fundamental aim genuinely. Have faith in. I know there might come a working day when she may well not want to do this any more. And if it all goes away tomorrow, at least we are going to often have that trust. But until finally then, we are living with and study from every shot we take…together.
Further than your organization, what is sizzling in youth apparel proper now and what may well some traits be likely ahead?
Afire Golf (AG): It’s seriously stunning to see junior golfers expressing their individuality as a result of manner just as a great deal as they do by means of their swing. Junior golfers don’t just flip on their video game when they get to the study course. The spirit of golfing is inside of them. The psychological elements of the recreation are always with them. So being ready to express their really like for this activity off the study course via fashion is a motion that we see evolving and one we’re seeking to remain linked with.
Oh, and shoes. Some of these junior golfers exhibiting mighty effective swings staying just barely out of diapers would will need a decent golfing shoe. Or for the petite gamers with lesser feet. Lennon’s toes aren’t huge enough nevertheless for the kid’s golfing footwear we see out there at the large box retailers. So, for now she rocks the sneaks that have the greatest traction we can discover.
How are both of your golf games now?
Afire Golf (AG): Not likely to lie, it’s been tricky trying to equilibrium the small business, selection time, golf lessons, and functioning it on the training course. Our swings aren’t fantastic. Our business isn’t perfect. Our family isn’t fantastic. But the timing of this venture was excellent. And we could not inquire for more.
