That Fear of God has never hosted a appropriate vogue display prior to is practically nothing if not wild. Jerry Lorenzo’s manner imprint has been all over for a decade now so it is superior time that Panic of God took to the runway.
At last, on April 19, Panic of God’s guarantee of American Luxurious peaks with a runway presentation at the Hollywood Bowl, an institution in Fear of God’s hometown of Los Angeles.
The distinctive celebration claims A-listing enthusiasts — stars, musicians, and athletes are drawn to Dread of God (FOG) like moths to a flame (don’t forget when Jared Leto modeled FOG’s Sixth Collection?) — and very little more.
FOG’s invitations and Instagram posts about the style display remain limited-lipped on what admirers should to in fact be expecting but I might say it can be a good guess that we are going to see co-ed iterations of Lorenzo’s normally louche tailoring, washed denim levels, and basketball-friendly sweats.
In truth, I would not be shocked if Lorenzo utilizes this headline-worthy opportunity to correctly unveil Panic of God Athletics, his prolonged-awaited collaboration with adidas. With purported imagery of FOG Athletics sneakers earning their way across the internet yrs after FOG Athletics was in fact introduced, the timing appears to be suitable.
Dread of God’s uber-common Necessities sub-label may possibly also make an overall look, judging from the Instagram posts that it is really uploaded with the day of the style demonstrate.
I almost certainly would have figured that Lorenzo would wanna keep the concentration on mainline FOG, but Essentials continues to be as in-demand as at any time and, with its seasonal strategies boasting evermore elevated imagery, now’s as very good a time as any to further reposition it.
Collaborations outside of the adidas line feel just as most likely. But, in addition to previous associates like New Era and Birkenstock, who else could Worry of God invite into its environment?
Either way, this runway feels really much like a Fear of God homecoming.
FOG has retained a reasonably low-crucial presence more than the previous few a long time, a tamping-down of its visibility given that the omnipresent highs of the mid-2010s.
There was a interval of time in which Panic of God’s identify was synonymous with, fundamentally, greater-close streetwear akin to the vibes offered by Californian peers like John Elliott, James Perse, Rhude, and Stampd.
But, over the earlier couple of decades, FOG has been keen to distinguish its mainline garments as right luxurious. 2021’s Seventh Selection, released 3 many years immediately after Leto modeled the Sixth Selection, was a marked evolution of the stylistic tropes that’ve been existing since the early days of the FOG line.
Whereas early FOG offerings centered on bomber jackets and slim denim denims, latest editorials are rife with boxy peak lapel blazers, navy-encouraged function shirts, and pleated slacks.
Gone are the classic band T-shirts that Lorenzo when sourced for musicians like Justin Bieber in their place are knitted mid-layers co-produced with the dwelling of Zegna.
FOG Essentials now fills the street-relaxed market, leaving Anxiety of God’s mainline selection to develop additional urbane. Much more Purple Label, much less Polo.
I generally surprise if Worry of God’s client demographics have shifted with the label’s stylistic growth or if it now caters to solely distinctive clientele with the separate strains.
If so, perhaps the April 19 runway exhibit will see FOG merging its disparate style and design cues into a detailed mélange. It is really cliché but legitimate: FOG sells anything for all people.
That’s a further distinguishing issue.
While other style reveals cater solely to the blue chip clientele of top-tier luxurious labels, Panic of God innately enjoys focus from its diverse fanbase. Every little thing from the streetwear-savvy youngsters to the abundant people who are living a pair dozen miles away in Beverly Hills will be watching.