Sports manner big Nike has opened not one, but two new retail ideas this 7 days: the world’s to start with ‘Nike Style’ in Seoul and a key flagship in London’s famed Westfield searching centre.
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In West London, Nike has opened a keep of a lot more than 1,500 sqm on two floors, wherever the sporting activities manufacturer will bridge the gap concerning sporting activities and digitisation. Shoppers can check out out the solutions on the location, as very well as all sorts of technological devices.
London is one of the most digitally linked marketplaces in the earth, Nike informed RetailGazette, so the brand name is testing a new electronic storytelling system identified as Sport Pulse: LED screens at the entrance to the store report live on sporting events at the moment using location in London.
A table with interactive screen makes it possible for consumers in the store entry to critiques and facts about any pair of shoes. People who do not want to queue up to enter the shop can by now e book their check out online. The Nike application also lets consumers to scan solution tags in-retail outlet for more facts or to examine if their dimension is in inventory.
Even trendier in Seoul
While Nike says the London shop sets a new benchmark for retail, the South Korean capital Seoul is already getting an even more recent store idea. The sporting activities model is introducing Nike Type, a new kind of neighbourhood principle which will soon be expanded to several global marketplaces. A next retailer will open up this yr in Shanghai. The new store idea is supposed to broaden the definition of activity, blurring the line involving physical and digital, RetailNews Asia studies.
Nike calls it “a fresh new twist on a classic Nike Store”, with a lot more concentrate on (on line) creativeness, social media and purchaser experience. For illustration, the store has its have video clip studio with customisable backgrounds, in which neighborhood influencers, coach fanatics and purchasers can produce material for their social media. Buyers can also scan QR codes for augmented actuality ordeals. Via this extra truth, they understand far more about the goods or art installations in the shop.
It is no coincidence that the Nike Fashion thought shop is situated in the vibrant Hongdae district, which is recognized for its artwork and trend culture. The shop also features gender-neutral locations with various fleeces, tops, sneakers and equipment for every gender. To make it definitely a location for the Nike group, the coach manufacturer also organises workshops and occasions for Nike+ loyalty programme users.
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Nike has opened two new retail ideas this week: the world’s first ‘Nike Style’ in Seoul and a significant flagship in London’s famed Westfield purchasing centre.