The Australian brands bringing ergonomic footwear to fashion

The Australian brands bringing ergonomic footwear to fashion

“People are starting to be much less eager to just accept that they have to dress in unpleasant sneakers each and every working day.”


As with several of my fellow zillennials, I have discovered myself moving even more away from the carefree trend decisions of my early 20s, and coming into a extra liable, mid-20s-appropriate trend period. This includes a number of alterations, particularly creating extra ethical purchasing decisions and deciding upon goods that are snug.

Though I would once squeeze my boobs into a tube best half my dimensions, or endure a night of pretending my toes aren’t in agonising soreness from the super sweet sneakers I just invested $200 on, I’ve made the decision that life is just significantly much too shorter to experience confined in the identify of fashion.

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But as a person with prolonged, narrow toes, it can be difficult to locate sneakers that assistance my foot condition. Along with procuring much more consciously from ethical makes, I have not long ago only invested in sneakers that are tough, relaxed and ergonomic – notably as my style options also arrive with me to the business office now.

With this in thoughts, I investigated the very best, Australian-designed brands with a sturdy offering of ergonomic footwear. Here’s what I identified, with help from some authorities.


Australian designer and Rollie founder Vince Lebon released his brand in 2012, with a core ethos of supplying at ease, lightweight footwear that not only can be worn just about every day but seems to be very good also. He was motivated by his flight attendant spouse, Kat (nicknamed Rollie), as he preferred to build the fantastic shoe for her to journey all over the planet in. 

“Footwear, contrary to outfits, is particularly functional,” Vince tells me. “You have so substantially pounds on the footwear in harsh circumstances and what form of floors and grounds you’re doing work on… footwear that are practical, long lasting and ergonomic perform a big position.”

Vince suggests he wished his line to be cozy without the need of compromising on design. The variety options both equally men’s and women’s sneakers, flats, boots and sandals, applying EVA midsoles for that supreme, comfortable and versatile experience. There’s also the NitroBounce sneakers, supplying additional bounce and convenience for day to day wear.

When I inquire Vince if he thinks ergonomic footwear designs are starting to be extra commonplace in the manner industry, he states that ten a long time in the past there were being only a few possibilities when it arrived to shoes: sports activities efficiency, stylish footwear and comfortable footwear – no in between. “I think (now) it is seriously pushed from the sneaker market, and folks are determining they are not going to don standard shoes until they’re relaxed,” he suggests.

“But an ergonomic structure is really technical – heaps of makes are out there expressing they are snug, but it’s effortless to just slap that on like with ‘sustainable’ clothing. I’m a shoemaker at coronary heart. I style the designs and operate every thing earlier myself, and which is the level of detail you require to go to to make real ergonomic footwear,” he states. 


Founded by podiatrist Anna Baird 13 several years ago, Bared has due to the fact amassed a cult-like following throughout the country. The women’s line includes a wide array of flats, sandals, sneakers, heels, boots and even (tremendous fluffy) slippers, when the men’s giving incorporates dress shoes, sneakers, boots, loafers, boat sneakers and more. 

The key variation with Bared, as opposed to other shoes on the industry, is its ‘biochemical footbed’ which presents a relaxed, arched form and a cupped heel for added assistance. Bared was also encouraged to me by Perth-based podiatrist and founder of footcare label SynxBody, Rachael Ferguson, who claims that “ergonomic footwear is vital in supporting the joints and reducing worry through the physique by supplying assist and cushioning in the correct places”.

Rachael provides that over time, this reduces foot circumstances and strain on other joints in the system. With additional models like Bared consistently increasing their models, she suggests that she is viewing improved posture, and a lot less anxiety as a result of the backbone and other joints due to “better distribution and shock absorption all over the body”.


One more label suggested by Rachael, Frankie4 features a array of cozy footwear for women. If you’re looking for the great boot for do the job (or enjoy), the manufacturer has on supply a array of knee-high boots, ankle boots and additional, produced with legitimate leather-based in a array of vintage colours. And of class, there are also a good deal of other shoes to select from, which includes sneakers, flats, slides, sandals and even socks. 

Frankie4 utilizes its signature Sole Hero footbed, intended by podiatrists to contour, cradle and cup your ft. Rachael claims that ergonomic patterns like these are developing in attractiveness, as following quite a few yrs of girls putting on large heels and suffering from unpleasant ft, they now have a preference.

Far better nonetheless, she states there’s a new knowing that these types really do not “need to be unfashionable and that is the crucial portion that has pushed this well known development. Individuals are turning out to be a lot less inclined to just accept that they have to wear awkward shoes each working day to perform and out on the town.”

Merry Folks

A last and no considerably less honourable mention is Merry People today’s array of adorable but comfy gumboots. Founded in Melbourne in 2014, the selection now consists of a extensive array of ergonomic boots and clogs in plenty of the two enjoyment and regular colors, each individual created with waterproof, quality pure rubber. All of Merry People’s gumboots are made with 4mm neoprene for comfort and warmth on all those muddy winter days.

The brand just lately introduced a collaboration with substantially-liked New Zealand designer Karen Walker as nicely, so is evidently setting its internet sites on buyers who are interested in footwear that is the two practical and aesthetically pleasing.

The soles are designed with arch assistance and there’s the option of removing the innersoles for individuals with orthotics. Rachael tells me that she’s noticing extra podiatrists and overall health gurus utilizing their expertise and knowledge to make designs that offer “premium assistance, when also building people today really feel astounding in their shoes”.

“We are also observing that ergonomic[ally] intended footwear commonly lasts more time than other footwear, that means people might spend a better price tag for their ergonomic footwear to begin with, but they will invest in less pairs of shoes around time,” she tells me. Truthfully, there is nothing at all improved than at ease and sustainable style. 

For guidance on how to pick out footwear that won’t damage your ft, head listed here.