The Weekly Closeout: Adidas left with $1.3B in Yeezy shoes, Dick’s Sporting Goods, NCAA partner for March Madness

The Weekly Closeout: Adidas left with $1.3B in Yeezy shoes, Dick’s Sporting Goods, NCAA partner for March Madness

It’s been another week with far more retail news than there is time in the day. Below, we break down some things you may have missed during the week, and what we’re still thinking about.

From Adidas trying to figure out what to do with leftover Yeezys to limited edition mini basketballs from Pizza Hut, here’s our closeout for the week.

What you may have missed

Helen of Troy’s CFO resigns

The parent company of Hydro Flask, OXO and Osprey announced this week that its chief financial officer, Matt Osberg, has resigned from the company effective April 27.

Helen of Troy said Osberg has accepted another opportunity “closer to his family in Minnesota,” according to a company press release.

Osberg joined the company as senior vice president of corporate finance in 2016 and was named CFO in 2021.

Helen of Troy said Brian Grass, who was previously the CFO at the company, will return on March 21 to become senior vice president and assistant chief financial officer. We will then transition to interim CFO on April 28. The company has started a search for a permanent CFO.

“I am pleased to welcome Brian back in his interim role. In his seven years as Helen of Troy’s CFO, he has proven himself many times as a valued partner to me and our global leadership team,” CEO Julien Mininberg said in a statement. “I appreciate his expertise, integrity, ambitious standards, and the countless contributions he made during his 15-year career at Helen of Troy.”

Skechers unveils Martha Stewart capsule collection and name-drops her bestie Snoop Dogg

Skechers may not have time for Yeezy, who was unceremoniously escorted out of the casual sneakers’ headquarters last year when he showed up there unannounced. But lifestyle maven Martha Stewart, known for her homemaking perfection, is another story.

Image courtesy of Skechers


Stewart and Skechers first teamed up last year for a campaign featuring Skechers Arch Fit collection. Now the relationship has expanded with a collection of her own. In a statement, Skechers President Michael Greenberg called it “the perfect match.”

The Spring 2023 capsule, which launched on International Women’s Day, is dubbed “A Day in the Life of Martha.” The collection features comfy slip-ins, slides and sandals, according to a press release, in which the company also managed to name-drop Stewart pal Snoop Dogg.

Dick’s, NCAA tip off partnership during March Madness

Dick’s Sporting Goods and the NCAA this week announced a corporate partnership. Under the deal, Dick’s is the official sporting goods retail partner for the NCAA’s 90 men’s and women’s championships.

The partnership will begin during the men’s NCAA tournament’s First Four starting March 14. Dick’s will activate its sponsorship through media investments that include content production and courtside signage. Through the partnership, Dick’s said it can reach millions of fans.

Dick’s will also own exclusive category sponsorship rights to select fan events during the men’s and women’s Final Four games including the women’s Final Four open practices and the Kids Zone at the men’s Final Four fan festival.

As an official retail partner, Dick’s will receive exclusive access to NCAA-licensed merchandise for promotional purposes. CBS Sports and Warner Bros. Discovery Sports jointly manage and collaborate on the NCAA’s corporate Champions and partners program. Dick’s said it also will receive category-exclusive rights to NCAA-owned historical footage to create custom content.

“Dick’s Sporting Goods and NCAA form a wonderful partnership that will help enhance all 90 Championships,” said Dan Gavitt, the NCAA’s senior vice president of basketball. “We look forward to working together on our collective goals, which center around supporting student-athletes and their overall achievements.”

Retail Therapy

Meet me at the Pizza Hut basketball court

Speaking of basketball, Pizza Hut announced it is releasing its limited-edition mini basketballs in time for NCAA March Madness.

Image courtesy of Pizza Hut


The $7 basketballs are a black and red design, and were last offered by the pizza chain restaurant in the 1990s, per a Wednesday press release. Available starting March 14, Pizza Hut has brought them back alongside its 16 inch pizza pie, The Big New Yorker.

Don’t have a hoop? Pizza Hut has designed a limited box for The Big New Yorker that turns in to a hoop with a backboard.

Claire’s opens a(nother) store in Paris

Claire’s on Monday announced that it opened a new store in Paris, located on Rue Faubourg St. Antoine. 

A chandelier in the shape of an ear hangs from the ceiling.

An ear-shaped ‘chandel-ear’ celebrates the brand’s #EarPrint campaign.

Permission granted by Claire’s


The 1,200 square-foot store was “designed for total brand immersion,” features an ear-shaped “chandel-ear” and has two dedicated ear piercing studios and one content creation studio. The store will be a place the company launches exclusive products and tests lines. It will also have experiential and pop-up events.

Claire’s has eight locations in Paris, 230 stores in France, and will be expanding to other cities in Europe.